In-depth comparative analysis research paper between two different Essay

In-depth comparative analysis research paper between two different firms operating in two different countries but which have sim - Essay Example Proctar & Gamble, a company founded in United States by two British men around 150 years ago, aims to provide products and services of superior quality and value. What began as a family oriented business then became a multi-national in no time. It is today one of the leading firms worldwide which caters to providing consumer goods. Unilever, founded in 1890, started off by making a soap that helped popularize cleanliness and hygiene. Today, it has grown in the same way as P & G and has similar goals and likewise, faces similar problems. As the firms are now multi-nationals and have large operating units in different parts of the world, different cultures gives them different challenges which should be met tactfully so as to avoid controversies. Procter & Gamble, India, has a diverse range of popular products, for example Pantene shampoo, Ariel washing detergent, Pampers baby diapers etc. P & G has now settled in to the country but faced several problems in the beginning. One example is that of promoting Pampers. Indian Women preferred cloth nappies than diapers and the women who did shift to Pampers were often referred to as lazy or that they did not give their babies enough attention. With such cultural walls, Pampers found it difficult to break in to the industry, its strongest competitor being the common nappies.